If you’re a small retail business, then you know how it can get incredibly difficult to maintain an edge. This post helps you find out how to maximize bulk SMS with tips for the best value impact.
These tips come in handy, particularly due to the communication challenges retailers go through, which includes large customer databases, lots of sales and promotions campaigns, opt-out management, as well as support requests.
That’s not to mention the internal communications you have to contend with as well as an ever-evolving staff schedule and the management of a plethora of wholesalers.
The following tips will help you ensure that as a retailer, you get the most out of your bulk SMS messaging services.
SMS Retail Solution use cases
But before we get into the nitty-gritty of it all, have considered the following different ways of using bulk SMS for your retail business?
- Sales – Bulk SMS can help in promoting exclusive offers that drive traffic to your store
- Stock alerts – Don’t keep those wanting, waiting! Tell them their products have arrived or those that were out of stock
- Event notifications– Send out invitations and update customers on the same
- Customer support– Build a stellar relationship with them by being there when it counts
- Logistics – Handling returns and refunds? Bulk SMS can help
- Surveys– Through SMS surveys, you can use the feedback to improve your services.
- Competitions– Reach out to new prospects to increase your customer base
- Abandoned cart reminders– Encourage those who have abandoned their carts to close
- Deliveries– Notify customers of the delivery progress
- Confirmations – Acknowledge customer purchases
With a 98 percent open rate, SMS is an effective and versatile direct marketing channel to drive in-store foot traffic and online sales. If you are thinking that any of the above SMS use cases could help you in your retail business, then read our tips and you will be an SMS marketing pro in no time.
Bulk SMS Solutions for Retail Business
Together the most out of your SMS retail messaging, here are a few solutions:
- Develop relevant and effective offers
If you are segmenting your SMS database to ensure only the relevant offers go to the right customer, then you can execute your market research using SMS. Use this complete guide on how to use Bulk SMS to better improve your marketing campaigns.
- Be timely
Only send out relevant texts during the best-performing times of the day. Factor in the time zones and ensure that your Bulk SMS provider can deliver bulk SMS without delay.
- Less is more
Keeping your text characters within the required limit is important so as not to incur unnecessary costs. Work with a reputable provider who can help you manage this with the right tools.
- Obey the opt-out rules
Before sending text messages to customers, you need their consent so as not to invade their privacy. Similarly, you need to work with a bulk SMS provider who ticks all the boxes when it comes to all the legal requirements and regulations governing such forms of marketing.
- Measure you KPIs
Key performance indicators or KPIs help determine whether you are succeeding or failing. Don’t forget to measure these metrics. Include links, coupons, and UTM codes in your bulk messages to help you measure them correctly. This way, you can track and improve your engagement over time.
- Get personal
Customers want to feel special, and this is why personalization goes a long way in helping you make them feel unique. Therefore, include the name of the recipient, or you can use alpha tags so your business name shows first before the customer opens the message. This is a good strategy for brand awareness, and it will assist you in building trust in the long run.
By using Bulk SMS service, a robust relationship with the customer may be established within less time at a really low cost. And you can easily achieve this with Celcom Africa, which provides affordable and convenient bulk SMS services at affordable rates.
Celcom Africa can help you provide specific information about the merchandise or service in brief intervals.